How To Use Social Media To Increase Online Leads

If you want to be successful at winning new leads on social media, you must remember the four Vs:

  • Volume
  • Variety
  • Value
  • Voice

By applying these social media marketing secrets, you’re sure to find (and win over) many more customers to your brand. For instance, Success Path Reviews discusses

1- Volume

You don’t want to be spammy but you do want to post often enough that people don’t have a chance to forget about you.

So how often is optimal? Well, it depends on the platform you are using. Here are some guidelines:

  • Facebook = 1 post every day between 1pm and 4pm
  • Twitter = 7-15 tweets per day on the hour
  • Instagram = 1-2 posts per day between 8am-9am and at 2am.
  • Pinterest = 5-11 pins per day with 80% of them coming from sources other than your own blog

This may seem like a lot of effort but there are some helpful calendaring and scheduling tools that will streamline the process for you.

2- Variety

Your audience is looking for something new and fresh so that is exactly what you should give them. Keep their attention with blog posts, videos, vlogs, graphs, infographics, photos, and any other visual that you find interesting.

Not only will these items make your posts more fun but they will gain significantly more social media attention and shares as well.

3- Value

A surefire way to win people over is by offering them value. This doesn’t necessarily mean you need to give them discounts (although, you can). It means that you are sharing content that is meaningful and specific to your audience.

For example, if you are a real estate investor with your own company then your desired leads are people looking to buy a new home. You can share an article about how to hire the right realtor.

By sharing pertinent information and in-depth knowledge, you are building trust in your brand.

4- Voice

Sharing, curating, and retweeting posts from outside sources is an important part of your marketing plan. However, you should never lose your own voice. Whenever you state an opinion, make a personal greeting, or ask a question, make sure it consistently matches your company’s brand. You want your audience to know you and be able to rely on you, which is why reviews are essential to the health of a company’s digital footprint. For instance, Success Path Reviews has a site and Slideshare profile devoted to their social channels so that users can easily find them and what they stand for.

The social media audience is HUGE and you want to have a piece of it. Follow these four secrets and you will get there!