Google has been in a constant battle with search engine optimizers. As soon as Google updates its search engine algorithms, the SEO experts are reassessing their strategies to get their sites to the top of the SERPs. Finally, Google has gotten creative in their methods of determining which content is quality and which is just SEO hype. Their new “rel=me” program for authorship markup is bound to redefine the way we market internet sites.
There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked at in hundreds of different ways and you will have to choose just a few approaches when you start your SEO efforts. Once you start getting results for your chosen keywords though, you should start expanding your focus to include other keywords.
I came across an interesting question on the web about building backlinks. Internet marketers all know that anchor text is incredibly important when it comes to SEO. But will Google punish you if your links are overly optimized (such as having all your backlinks with the exact same anchor text), just like they will punish you if you have too high if a keyword concentration?