If you’ve decided to get started in the real estate business, you’re going to need a website to get exposure, show off your work, and introduce yourself. Now this may sound daunting, but building a website has come a long way since the year 2000; no more deciphering complicated pages of HTML and CSS. Today, there are user-friendly programs and tools available that make creating a website simple, efficient, and even a little bit fun.
- Get a domain name and host
The first thing you’ll want to do is decide on your domain name and choose a hosting service. A domain name is simply a web address, such as mycoolsite.com, and a host is what connects your site to the internet. Since this is for your business, you’ll want it to include your company name. Most domain registrars offer the domain name and hosting as a bundle, and at $3-$6 a month, it is actually quite affordable. There are many domain registrars to choose from, such as GoDaddy, Namecheap, or Bluehost to name a few.
- Select a site-building platform
A platform is a program that makes website-building easy and user-friendly. You can pay for more premium ones like Weebly or Wix, but WordPress is free, easy for beginners, and it is actually surprisingly robust in what it can do. Then you’ll need to install your platform on your domain. Most hosting companies have a “1-click-installation” feature that makes this step a snap.
- Start building your website
Now you’ll need to pick a theme – a theme is basically a design template that pulls your website together and makes it look cohesive and professional. There are thousands of professional-looking free themes to choose from, but if you’re not finding what you’re looking for, you can always opt to pay for one. Some good basic pages for a small business website are “Home”, “About”, “Services”, “FAQ”, “Testimonials”, and “Contact”. Your home page should also include some function that urges your visitors to do something now – such as signing up for an email list, submitting their house information for a free quote, etc.
Overall, your goal should be a website that is easy to use, attractive, and saves you time, effort, and money while landing you new clients.
If you are interested in learning more about real estate investment in general, a real estate investment training program can give you the tools you need to be successful in the business. One such course, Success Path has reviews that speak for themselves.