It’s an all-too-common scenario: You open a new document only to find yourself staring glassy-eyed at the blinking cursor, your thoughts as absent as words on the screen. Keeping your real estate blog relevant and interesting can be a challenge, so here are some tips for greasing those mental cogs and getting the wheels turning again.
Keep a List of Ideas
This is great to have as a backup when you’re staring at that blank page and nothing is coming to mind. The thing about inspiration is that you never know when it’s going to strike, so start a note on your phone for this list of possible blog topics, that way you can add to it no matter where you are.
Get Ideas from Your Community
Reach out to your audience through social media, email, blog post comments, etc., and find out what it is they most need help with. Then write a helpful tutorial on how to solve the issue. Producing content that they need now makes them more likely to read it now, instead of filing it away for later, the fate from which most articles rarely return. Alternatively, you could ask your followers what they’ve read or watched lately that they really enjoyed. Hopefully you’ll be able to build some kind of consensus around that and get a feel for which topics would grab the most interest.
Make Your Headline Controversial
An almost surefire way to lure readers in is to identify a widely held belief in your industry, and then write an article challenging it. If the stance is popular enough, people have mostly likely heard all the arguments supporting it. But if you can intelligently make a case for the other side, that immediately generates more interest, and it’s more likely to get people talking in the comments.
Interview an Expert
Find an expert in the real estate industry and try to get an interview with them. Even if you consider yourself an expert in the field, you are certainly not the only one, and you could probably even learn a thing or two from someone else. The key is to identify an expert that is respected and successful, but not so hugely famous that you’d be unlikely to get an interview with them. Figure out what specifically they are more knowledgeable about than you, and build your post around these topics.
If you’re still having trouble making your blog pertinent and readable, Success Path’s top real estate workshop could very well inspire you.