Tips to Get More Ad Views and Clicks

There is a lot of advice in internet marketing forums about how to get more ad views and clicks.  The problem with most of this advice is that it assumes all internet marketers are using the same business model.  If you want to maximize your monetization from ads, you will first have to understand how visitors view ads and then make a business model around this.

27% of Ads are Not Seen At All

According to study results published by CBS News, more than ¼ of banner ads are not getting seen at all.  The main reason for this is because visitors simply do not spend enough time at a website to notice the ads.  Even the ads at the top of the pages are only getting seen about 85-95% of the time!  The reason is because many visitors leave before the ad even has time to load.

Another core reason that ads don’t get viewed is because they are located too far at the bottom of the screen.  An average web page takes about 5-6 scrolls to get to the bottom but there are some pages which take more than 20 scrolls.  Even if visitors scroll to the bottom, they will probably do it very quickly, just scanning the content along the way and missing the ads completely.

Tell Visitors to Click Your Ads

Most internet marketers use the PPC model for monetizing their websites since it pays better.  But high-traffic sites can profit with the PPV model.  Each of these models has its own pros and cons.  In either case, you should make sure to tell your viewers to click on your ads – but only after you have established yourself as a quality website.

  • Pay Per Views: If you are getting paid per ad view, then you should have a high-traffic website or it won’t be profitable.  But, by placing ads on your website, you will make your website less attractive and may repel visitors.  If your visitors trust you, then a PPC model could be a better option.  You get to put the ads at a less noticeable location but mention the ads in your articles and tell visitors why they should click them.
  • Pay Per Click: Let’s say that your website is getting lots of traffic because of all the efforts you put into writing great articles.  If your traffic clicks on an ad, then your article-writing efforts are going to waste since they left your site (and may not return since they didn’t finish reading your great articles!).  If you don’t have a lot of traffic though, then you will have to really work hard to get high conversion ratings by encouraging all visitors to click on your ads.

Writing for the Web: Understanding How Surfers Read Web Content

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How long do visitors spend reading text?

According to a recent [...] Continue Reading…

Grassroots Internet Marketing for Small Businesses

If you have a small business, then it can seem like an impossible task to take on the corporate giants when it comes to internet marketing.  But, with a bit of creativity, you can easily make a presence for yourself online without having to spend too much of your [...] Continue Reading…

An Easy Understanding of Google’s Page Rank System

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How You Build Page Rank

In theory, building up Page Rank is simple.  You want to get [...] Continue Reading…

Where Should You Push Your Traffic: Your Blog or Your Sales Page?

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Does Google Punish You for Having Too Many Targeted Backlinks?

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Need a Domain Name? Money Saving Advice for Getting a Perfect Domain Name

Even though most internet marketers don’t like to admit it, the most important aspect of your website is the domain name.  With a niche-specific domain that is easy to remember, you will get all of these benefits:

Boost on the search engines
Increased traffic, particularly from repeat visitors
Instant reputability
Brand name recognition

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Outsourcing Work? Tips for Choose the Right Provider

If you are serious about online marketing as a business, at some point your business is going to grow to the point where you can’t handle the workload yourself.  For small enterprises, it often isn’t profitable to hire a full-time staff.  Instead, outsourcing may be a much better option.



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