How To Use Social Media To Increase Online Leads

If you want to be successful at winning new leads on social media, you must remember the four Vs:

  • Volume
  • Variety
  • Value
  • Voice

By applying these social media marketing secrets, you’re sure to find (and win over) many more customers to your brand. For instance, Success Path Reviews discusses

1- Volume

You don’t want to be spammy but you do want to post often enough that people don’t have a chance to forget about you.

So how often is optimal? Well, it depends on the platform you are using. Here are some guidelines:

  • Facebook = 1 post every day between 1pm and 4pm
  • Twitter = 7-15 tweets per day on the hour
  • Instagram = 1-2 posts per day between 8am-9am and at 2am.
  • Pinterest = 5-11 pins per day with 80% of them coming from sources other than your own blog

This may seem like a lot of effort but there are some helpful calendaring and scheduling tools that will streamline the process for you.

2- Variety

Your audience is looking for something new and fresh so that is exactly what you should give them. Keep their attention with blog posts, videos, vlogs, graphs, infographics, photos, and any other visual that you find interesting.

Not only will these items make your posts more fun but they will gain significantly more social media attention and shares as well.

3- Value

A surefire way to win people over is by offering them value. This doesn’t necessarily mean you need to give them discounts (although, you can). It means that you are sharing content that is meaningful and specific to your audience.

For example, if you are a real estate investor with your own company then your desired leads are people looking to buy a new home. You can share an article about how to hire the right realtor.

By sharing pertinent information and in-depth knowledge, you are building trust in your brand.

4- Voice

Sharing, curating, and retweeting posts from outside sources is an important part of your marketing plan. However, you should never lose your own voice. Whenever you state an opinion, make a personal greeting, or ask a question, make sure it consistently matches your company’s brand. You want your audience to know you and be able to rely on you, which is why reviews are essential to the health of a company’s digital footprint. For instance, Success Path Reviews has a site and Slideshare profile devoted to their social channels so that users can easily find them and what they stand for.

The social media audience is HUGE and you want to have a piece of it. Follow these four secrets and you will get there! 

Creating Your Own Real Estate Investing Website

If you’ve decided to get started in the real estate business, you’re going to need a website to get exposure, show off your work, and introduce yourself. Now this may sound daunting, but building a website has come a long way since the year 2000; no more deciphering complicated pages of HTML and CSS. Today, there are user-friendly programs and tools available that make creating a website simple, efficient, and even a little bit fun.  Continue reading “Creating Your Own Real Estate Investing Website”

Tips to Get More Ad Views and Clicks

There is a lot of advice in internet marketing forums about how to get more ad views and clicks.  The problem with most of this advice is that it assumes all internet marketers are using the same business model.  If you want to maximize your monetization from ads, you will first have to understand how visitors view ads and then make a business model around this.

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Grassroots Internet Marketing for Small Business

If you have a small business, then it can seem like an impossible task to take on the corporate giants when it comes to internet marketing.  But, with a bit of creativity, you can easily make a presence for yourself online without having to spend too much of your time or money.  Here are some key tips to grassroots internet marketing for small businesses.

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Where Should You Push Your Traffic: Your Blog or Your Sales Page?

This is a question that I have seen come up many times with internet marketers using the pay per click method: should you push your traffic towards your blog or your sales page?  Ultimately, the answer to this question depends on the business model you are using for internet marketing as each option has its benefits and downsides.

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Outsourcing Work? Tips for Choosing the Right Provider

If you are serious about online marketing as a business, at some point your business is going to grow to the point where you can’t handle the workload yourself.  For small enterprises, it often isn’t profitable to hire a full-time staff.  Instead, outsourcing may be a much better option.

Cheap Labor is Often a Headache

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